TikTok Ads + Pixel

TikTok has become one of the most powerful advertising platforms for e-commerce, with over 1.5 billion active users and engagement rates that dwarf traditional social networks. TikTok Ads + Pixel is the complete solution for connecting your PrestaShop store to TikTok For Business.

The module's product feed engine lets you export your entire catalog — or a carefully curated selection — to TikTok's advertising platform. Apply exclusion rules based on features, attributes, or keywords to remove irrelevant or low-margin products. Use custom labels to segment your catalog for targeted TikTok ad groups. A built-in feed quality diagnostic tool analyzes your export before submission, highlighting missing fields, formatting issues, or optimization opportunities.

Tracking is handled by the TikTok Pixel, which the module installs automatically across all your store pages. Every e-commerce event is captured: page views, product views, add-to-cart actions, initiate checkout, and completed purchases. Advanced matching sends encrypted customer email data to TikTok for improved attribution accuracy.

The Events API (TikTok's server-side tracking) runs in parallel with the Pixel, sending conversion data directly from your server. This dual approach ensures reliable tracking even when browser-based methods are limited by privacy features. Dynamic retargeting campaigns leverage all this data to show your products to TikTok users who've already interacted with your store.