Social Network Audiences

Your existing customer database is one of your most valuable advertising assets — but only if you can use it effectively. Social Network Audiences bridges the gap between your PrestaShop customer data and the major advertising platforms where your next customers are waiting.

The module generates targeted CSV exports of your customer base, formatted and ready for direct import into Google Ads Customer Match and Facebook Custom Audiences. Segment your exports by purchase history, order frequency, average cart value, customer groups, or any combination of criteria. This precision targeting lets you create highly specific ad campaigns aimed at your most profitable customer segments.

Once imported into Google Ads or Facebook, your customer lists become the foundation for lookalike audience campaigns. The platforms analyze the characteristics of your best customers and find new users with similar profiles — dramatically improving your prospecting campaign efficiency compared to generic interest-based targeting.

The module handles all data formatting requirements for each platform, so you don't need to worry about field mapping or file specifications. Export, upload, and start targeting — it's that straightforward.