Shop Product Reviews

Customer reviews are one of the most powerful trust signals in e-commerce — they directly influence purchase decisions and improve your store's search engine visibility. Shop Product Reviews gives you a comprehensive review system that covers both individual products and your overall store reputation.

The module automates review collection by sending post-purchase email invitations to customers, encouraging them to share their experience. You control the timing, email content, and follow-up cadence. A moderation system lets you review and approve submissions before they go live, ensuring quality and filtering out inappropriate content.

Reviews are displayed with rich snippet markup (structured data), enabling Google to show star ratings directly in search results — a proven way to increase click-through rates from organic search. The visual impact of gold stars in search results makes your listings stand out from competitors who don't have product ratings.

The module integrates natively with Google Merchant Center PRO, enabling you to export your product reviews to Google's Product Ratings program. This means your star ratings can appear not just in organic search, but also on your Google Shopping ads — significantly boosting ad performance and click-through rates.