Google Merchant Center

Google Merchant Center is the essential module for any PrestaShop merchant who wants to sell on Google Shopping. As the standard edition of our Google Shopping suite, it delivers everything you need to generate accurate, compliant product feeds and get your products listed in front of millions of Google shoppers.

The module handles the entire feed generation process automatically. Map your store categories to Google's product taxonomy with the built-in category matcher, and the module takes care of formatting all required attributes — titles, descriptions, prices, availability, images, GTINs, and more — according to Google's latest specifications. Price and stock availability are synchronized with each feed generation, ensuring your Shopping ads always reflect your current catalog state.

Multi-language support means you can generate feeds in every language your store supports, ready for country-specific Google Merchant Center accounts. The CRON-based export system runs on your schedule, ensuring your feed stays fresh without manual intervention.

This standard edition is perfect for merchants who need reliable, straightforward Google Shopping integration without the advanced features (exclusion rules, custom labels, promotions) available in the PRO version. Thousands of merchants have built successful Shopping campaigns on this proven foundation.