Google Analytics 4 (GA4)

Google Analytics 4 represents a fundamental shift in how web analytics works, and this module ensures your PrestaShop store captures every meaningful data point in the new GA4 framework.

The module implements the complete GA4 e-commerce event specification: view_item, view_item_list, add_to_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, and purchase. Each event includes all recommended parameters — product IDs, names, categories, prices, quantities, and more — giving you the richest possible dataset for analysis.

Google Consent Mode integration ensures your tracking respects visitor privacy choices. When a visitor declines analytics cookies through your consent banner, GA4 switches to cookieless measurement mode, providing aggregated conversion modeling without storing personal data. This keeps your analytics compliant with GDPR and other privacy regulations.

Custom event configuration lets you track additional interactions beyond the standard e-commerce events — newsletter sign-ups, account creations, wishlist additions, or any other action that matters to your business. Cross-domain tracking support handles multi-domain setups, ensuring visitor journeys are tracked accurately even when your store spans multiple domains.