Facebook Dynamic Ads + Pixel PRO

Facebook Dynamic Ads + Pixel PRO is the definitive solution for connecting your PrestaShop catalog to the Meta advertising ecosystem. Recognized with two PrestaShop Awards and the coveted "Agencies' Choice" distinction, this module has been trusted by thousands of merchants to power their Facebook and Instagram advertising campaigns.

The product feed engine gives you granular control over what gets exported: apply exclusion rules based on features, attributes, keywords, or specific product IDs to ensure only relevant products reach your campaigns. Use custom labels to segment your catalog for targeted ad groups — flag seasonal products, high-margin items, bestsellers, or clearance stock. Generate localized feeds for multi-country campaigns with language and currency adaptation.

On the tracking side, the module installs the Facebook Pixel across all your store pages with advanced matching capabilities, automatically sending visitor email and phone data (when available) to improve attribution accuracy. The Conversions API (server-side events) complements the Pixel by sending conversion data directly from your server, ensuring you never miss a conversion — even when browser-based tracking is blocked by ad blockers or iOS privacy restrictions.

Dynamic retargeting campaigns become effortless: the module feeds Facebook with precise product view, add-to-cart, and purchase events, enabling the platform to automatically show the right products to the right visitors at the right time.